Outreach funnel

Per-cohort conversion from "Approved for outreach" → bought. Cohort = sites enqueued in the last 30 days. Approved is the hard denominator — sites that got skipped by the cron (suppression, missing email) are excluded.

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Drill-down

Per-slug status for one cohort — useful for spotting "approved but never sent" (Reply.io enrollment failure).

SlugBusinessApprovedSent OpenedClickedVisits/startBought?